1. What can others see? (Display at the front desk)
This part determines whether customers think you are professional and easy to find when opening a website.
function | Effects and benefits for you |
|---|---|
Mobile phones and computers automatically adapt | Whether customers use a large-screen computer, tablet or mobile phone to view it, the website will automatically layout neatly and there will be no garbled code or need to zoom in or out. |
multilingual versions | If you do foreign trade, add languages with one click, and one backend can manage multiple versions such as Chinese, English, and Japanese. Translation can be done with one click, without having to build multiple websites. Each language supports settings for specific domain names, specific directories, and specific templates. |
Company image page | Including "About Us","Honors and Qualifications", and "Factory Photos". Used to tell customers: "We are a regular big company and very reliable. Don't worry." |
Product/service display | Details page: Organize your product pictures, parameters, videos, and usage scenarios clearly so that customers can understand them at a glance. |
Success stories/customer testimonies | Show projects you have worked on in the past or major customers you have worked with. This is the part that can most dispel customer concerns and prove that you are capable. |
News/News/Blog | Publish company activities or industry knowledge. Let customers feel that your company is very dynamic and professional in the industry. |
enterprise album | It is a special place to store various event photos and team style. It supports batch uploading and is very convenient to manage pictures. |
Map and contact information | Display map location, phone number, and WeChat directly on the webpage. Customers want to find you, and they will know where they are when they check. |
2. How can I help you make money? (Customer acquisition and conversion)
This part is for "closing the Internet" and is responsible for turning the browsing people into real customers who call you and send WeChat messages.
function | Effects and benefits for you |
|---|---|
Smart consultation pop-up window | When customers browse for a while, the website will automatically pop up "Do you need consultation?" small window. There is no need for customers to look for calls everywhere, which greatly improves the retention rate. |
multiple contact methods | Resident phone numbers and WeChat QR codes on the side of the website. You can dial directly by clicking on your mobile phone. |
Universal message form | Customers can fill in their names, phone numbers, and requirements. You can receive it in the background and export it into Excel for convenient sales follow-up. |
Automatic email notification | As long as someone submits a form, the system will automatically send an email to remind you not to be afraid of missing out on business. |
Online customer service access | You can access common customer service tools on the market, and customers can type and ask you at any time, which is as convenient as WeChat chatting. |
3. How do you manage content? (Background operation)
This part determines whether "it is troublesome to change a picture and post a news story." The simpler the better.
function | Effects and benefits for you |
|---|---|
Change pictures like PPT | The background comes with a retouching tool, which can automatically matting, changing backgrounds, and adding watermarks. No more opening complex Photoshop software. |
Import Word documents with one click | The Word article you write on your computer is dragged directly into the website, and the format and pictures are preserved without re-typesetting, saving time and effort. |
AI helps write articles | If you don't know what to write and enter a few keywords, AI can help you generate draft articles in batches, and you can post them after making changes, solving the trouble of "no content updates". |
Unified picture management | All uploaded pictures are in one warehouse. Next time you want to use it, take it directly from the warehouse. You don't have to upload it repeatedly and it doesn't take up space. |
Column and model management | Want to adjust the menu order of your website? The background can be set separately without understanding the code. |
distribution of competences | You can open accounts for employees. For example, giving copywriters the right to "only send news" to ensure safety. |
4. Let you worry about peace of mind (safety and maintenance)
Although this part cannot be seen by customers, it determines whether the website will be hung up or hacked.
function | Effects and benefits for you |
|---|---|
Free SSL Certificates | A small lock (HTTPS) will be displayed in the website address bar. Customers will feel that this website is very formal and information safe. |
automatic backup | The system will automatically save data for the entire website at regular intervals. If the server breaks down, it can be restored to its previous state with one click without losing data. |
Anti-spam messages | Automatically intercept spam messages sent by advertising robots, and your message box will be filled with real customers and will not be filled with advertisements. |
Bring your own traffic statistics | There is no need to install third-party tools, and the backend can directly see how many people visit and which page they view. Knowing what customers like to see makes it easier for you to adjust your business. |
SEO Optimization Assistant | Help you set keywords and descriptions on web pages to make it easier for Baidu and Google to search for your website, and naturally more customers will come in. |
This is just part of XingCMS's ability to build a website. There are more specific functions. When building a website, you can compare it against your own website needs!
